Ideation in Design Thinking: Importance of Approach

One of the most important jobs of a designer is to come up with new and innovative solutions to user problems. How can designers keep generating innovative ideas? The answer is in the design thinking ideation process. It allows designers to come up with fresh ideas by thinking outside the box, challenging assumptions, and exploring new territories. This article explains what ideation is, why it is important, the process for ideation, and how to create the right environment. 

Table of Contents

What is ideation?Why is ideation important in design thinking?How to run the ideation phase of design thinking:

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