According to Northumbria University research, design is responsible for 94% of first impressions. For business owners and developers, this means that rich functionality matters only if they are packed in the responsive interface. You can invest in creating and testing features, but if it doesn’t look good, users will leave the page or delete the app.
The best way to ensure it doesn’t happen is to start testing the design at the first development stages. It’s done with an interactive prototype that clearly displays the project’s functionality.
The prototype allows achieving three key objectives — validation of the concept and theory, and prevention of potential
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