As a UI designer, you likely already know, understand, and are passionate about the core principles, tools, and purpose of fantastic user interfaces. You may even be a propionate of the Mobile First design approach. More and more, though, the app is the end solution, with no need for a responsive design.
As far back as 2015, Oracle published a study showing that most millennials take their app experience into account when selecting a company’s goods and services and that their recommendations are similarly influenced. They reported that 65-75% of Millennials prefer to use apps for purchases, paying
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