Overcoming Design Challenges to Improve Conversion Rates

<p class="author">By <a href="">Joe Dawson</a></p> <p>A <em>conversion rate</em> is a metric of success on which many companies and businesses rely. After all, the more people you convert to making a purchase, the more sales you make. So it’s little wonder that companies pour so much time, effort, and money into improving their conversion rates. But if you’re making design errors that affect your conversion rates, they won’t improve—no matter how hard you try.</p> <p class="sub-p">A Web site’s user experience impacts how users feel about it. Does it send all the right signals? Can they trust it? How simple and streamlined

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