Part 2: Real-World Example of Designing for Customer Intentions

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Now that you’ve been introduced to the Designing for Customer Intentions concept, let’s dive into the method illustrated by a real-world example (generalized for client benefit) of putting it to use in an e-commerce website redesign project.

Before we jump into the details, it’s important to highlight that this method is system agnostic. Whether you’re designing websites, complex digital products, or services, you can use the customer intentions method to make those systems more human.

Defining Customer Intentions

The first step involved is all about defining the customer’s intentions for the digital property you are designing, in our example