Categories
Personas

Personalization and Customization as Product Differentiation

View the original post

Personalization and Customization are topics that have been on my radar for quite some time now. In fact it was one of the first topics I placed on my list of subject matters to tackle, but that somehow always gets pushed back in detriment of something more pressing. Personalization and Customization are topics that always come up when reading about two big buzzwords: The Future of E-Commerce and AI. The Future of E-Commerce has among its staples precisely Personalization and Customization of experiences, since it essentially means users/clients, are able to get products/services, alongside recommendations, based on what they like,