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Personas

Everything About Persona for Product Designers

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Definitions, Types, Goals , Applications, Creation, Success and Failure of Personas in Product Design

Creating personas has become a standard practice within many human-centered design disciplines according to the Interaction Design Foundation. Persona is basically a tool to personify research findings and certain trends in target customers for a better understanding of product stakeholders.

I found user personas one of the most controversial topics of UX design. Some designers consider it as a must-to-have for the design process, some hate it and don’t see any benefits in defining a persona and some have no idea whether it is good or bad, they just put

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Personas

Personalization and Customization as Product Differentiation

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Personalization and Customization are topics that have been on my radar for quite some time now. In fact it was one of the first topics I placed on my list of subject matters to tackle, but that somehow always gets pushed back in detriment of something more pressing. Personalization and Customization are topics that always come up when reading about two big buzzwords: The Future of E-Commerce and AI. The Future of E-Commerce has among its staples precisely Personalization and Customization of experiences, since it essentially means users/clients, are able to get products/services, alongside recommendations, based on what they like,

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Personas

User Personas: Where to begin?

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Personas are extremely helpful when you’re creating a lot of content as you want the experience to be both helpful and interesting.

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Personas

Building a Stellar Personal UX Brand | Writers in Tech

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Building an online presence is what makes or breaks your UX writing and content design career.

I asked Cory Lebson, author of the UX Career handbook and probably the best UX courses on Lynda, what’s the secret sauce to building a network that gets you UX jobs for more than 10 years in a row.

Listen on Spotify : https://open.spotify.com/show/4n6icHZbDEcXRX4DafjtPw

Listen on Apple: https://podcasts.apple.com/us/podcast/writers-in-tech/id1467160757

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