Planning The User Research Pitch

Understanding the reasons behind why so many companies don’t have User Research as a standard activity in their organization

Say hello to Mr. Bob. Mr. Bob is a User Researcher with 3 years of experience. In the beginning, when he began his career Mr. Bob also worked as a User Experience Designer for 2 years. Now after 5 years of total working experience in the product sector Mr. Bob wanted to move back to his hometown and start his own User Research Consultancy. Mr. Bob believes that conducting User Research is the easy part of User Research. The tough part is

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