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Quantifying UX Improvements: A Case Study

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Summary: A research-driven overhaul of a metal and woodworking machinery B2B site’s information architecture resulted in an 85% improvement of findability.


Quantitative UX metrics allow us to track the quality of experiences over time , and see how they improve. They help UX professionals gauge the quality and impact of their work , and communicate that impact to others.

The process of UX benchmarking involves choosing one or more metrics that represent important aspects of the experience and then tracking those metrics to see how design interventions impact them .

The following case study illustrates how one team used a UX metric to evaluate the impact of its work and to demonstrate it to their client.

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