Regionalizing Your Mobile Designs, Part 2

<p class="author">By <a href="">Steven Hoober</a></p> <p>There is a lot more to offering your Web site, mobile app, or other digital product in other markets than automatically translating or hiring a service to translate your content into another language. In Part 1 of this two-part series, I provided an overview of how to regionalize your products—approaching regionalization from a procedural and technical point of view—and detailed the approach you should take, as follows:</p> <ul> <li><span class="run-in-head">Do more than just translate.</span> Rewrite the content in the target language, considering the context of use. Avoid slang, jargon, colloquialisms, metaphors, and jokes.</li> <li><span class="run-in-head">Use

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