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Scenario Mapping: Design Ideation Using Personas

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Summary: Persona-based scenarios can be leveraged to influence design through guided brainstorming workshops called scenario-mapping workshops.


In general, the word ‘scenario’ refers to a sequence of actions or events. UX professionals use scenarios in a variety of situations, the two most notable ones being usability testing ( task scenarios ) and ideation of new design ideas. In this article, we explore the latter UX use of scenarios.

Scenarios used for ideation are brief stories about a person using your product or service to complete a specific task. They provide your design team with useful context and common ground as it attempts to come up with design solutions.

The Anatomy of a Scenario

Scenarios are usually centered around one task that is key to your product and includes 5 elements:

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