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Six Questions to Structure Great Projects

A clarifying rubric to help teams align around new ideas

Not every work project is cut from the same cloth. There are “big honkin’ bets” that involve bravely stepping into the unknown, and there are tiny tweaks that you wrangle for quick improvements. I’ve worked at Facebook for more than six years now, across four teams — and in the process of building products for over 2.8 billion people, my teams have seen both ends of that spectrum.

But sandwiched between those extremes is a vast expanse of projects that are just begging to exist. They’re often far more numerous, and at times we can

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