Subscription or no subscription? That is not the question.

Companies selling apps via subscriptions embrace the drama: “Either subscription or we die.” As customers, we don’t like to add more recurring payments to our monthly credit card bill. Begrudgingly we try to accept subscriptions as a new reality. But there is a limit to how many we can add to our credit card bill before we ask: Is this necessary? Is there only one business model for software, and, well, for anything now? Does everything have to be a subscription? The short answer is No. Read on for the full answer.

If you’re not in the subscription space,

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