Thanks Donie! Checking in on iconography

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Thanks, Donie! Checking in on Fintech UX

Thanks to Donald Trump: a lesson in awareness of regional differences and the requirements of localization in user experience design.

United States Treasury Economic Impact Payment. Image: Ultan O’Broin

My U.S. economic stimulus check (cheque) made its way in Ireland. I tried to cash it in the local shops; fairly low expectations about success, admittedly. I thought the staff might blink at (then) President Donald J. Trump’s name on it, at least.

Instead, without exception, the response was “Jaysis, haven’t see one of those for years!” or “What is this?” The shop folks were referring to the cheque itself. An