The #1 industry to join as an innovation-obsessed designer

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It seems like most of the innovation in design craft and culture comes from the teams working in the most design mature industries—the top 5 percent of visionary companies that empower design for the greatest benefit. We often forget that almost half of companies are still operating under the assumption that design is the way apps and products look on the screen. And as these companies make their way up the Design Maturity Scale, they’re not merely following in the footsteps of those who came before. Many times, they’re blazing entirely new ground that even the most mature and innovative