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How aesthetics in design can be gestalted in form, but also in function.
There is something with Klarna. It’s hard to pinpoint, but they awake a certain feeling within me. When mentioning this to people near me almost everyone agree. It’s like Klarna has become an adjective of its own. “It feels very klarna”.
You know the feeling?
But what is Klarna? Of course you don’t know the feeling if you don’t know Klarna. Klarna is a digital payment tool, just like paypal. The product is simply the last step, the payment, in a webshop.
The term Aesthetics was coined in a book named ‘Ästhetik’ (1750–58) by