As with everything we do as designers, UI design principles all revolve around the user. Our goal as UI designers is to create as streamlined an experience as possible so that people can enjoy a site and navigate through it with a breeze.
A good user interface is critical to good user experience. If the interface doesn’t allow people to easily use the website or app, they won’t use the product or they’ll overwhelm tech support with costs, ballooning costs.
UI has real, tangible business impacts. Paying attention to it isn’t window dressing, it’s crucial to a business’ success.
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