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The Importance of Human-centered Design in Product Design

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Involve your customers and collaborate with them from the start. Otherwise, you are designing without understanding the whole picture.What Is Human-centered Design (HCD)?

When you understand the people you’re trying to reach-and then design from their perspective-not only will you arrive at unexpected answers, but you’ll come up with ideas that they’ll embrace.” —IDEO, Field Guide to Human-centered Design

Sometimes called “participatory design,” human-centered design focuses on people’s everyday thinking, emotions, and behavior. It is a creative approach to problem-solving that involves the end-user from the very beginning and places them at the center of the digital design process.

Design icon Dieter Rams is closely