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The Netflix Conundrum: Overcoming “The Paradox of Choice” — A UX Case study

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The Netflix Conundrum: Overcoming “The Paradox of Choice” — A UX Case studyOverview:

While Netflix remains the undisputed go-to OTT platform, today, many are increasingly finding it difficult to make a choice on the platform and decide on something to watch.

As a part of my UX Bootcamp project at Interaction Design Foundation (IDxF), my mentor asked me to come up with a design solution to this long-standing problem called The Paradox of Choice with respect to the largest streaming platform.

My Challenge:

To conceptualize and validate my own version of a Netflix design solution that could help customers choose content quickly and engage them as soon as