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The Reptilian Brain: Emotion and Design

The Reptilian BrainThe human brain may have developed to endow us with capabilities far beyond the reach of other animals, but this does not mean we are any less driven by the same desires. These desires are manifested in our behavior, and, if you use the right approach to trigger our primal desires, you can influence consumer choices. Below is a list of the methods you can use to stimulate the ‘reptilian’ brain, a concept proposed by neuroscientist Paul MacLean in his ‘Triune Brain’ model, either to attract users or to improve their experience: Eat, drink, love What motivates us

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