The ROI of UX – Customer Conversions

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Welcome back to our series on the ROI of UX. If you missed the first part you can find it under the UX Daily tab on our website. Today, we’re going to look at a specific metric and how it might help you in your quest to show value in your work to the top brass:It’s a digital world and as the high street slowly evaporates in parts of the West; retail online has become the most important part of many company’s sales strategies. The user experience of the web presences these companies use will determine whether people where people arrive on the site, how many arrive and most importantly how many people who came to the site bought something. A conversion rate is simply the ratio of visitors to p…