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The Solution to Deepfakes May Not Be As Technological As You Think

In late 2017, knowing and understanding the term “deepfake” would have meant one thing: You were a regular browser of niche Reddit forums and a connoisseur of a very particular type of AI-generated celebrity pornography. Now, just a few years later, it’s a word synonymous with many of the regular obstacles of being online and using digital products: fake news, transparency, digital literacy, data protection, media manipulation, and disinformation—all things that threaten the fabric of what society believes to be true. 

Now, “deepfake” refers to any audiovisual content created by artificial intelligence that impersonates a public figure or private individual.

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