Best Practices Portfolio

The ultimate UX portfolio resource: 70 best practice examples

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What is a UX portfolio
Why you need a UX portfolio
What should you put in a portfolio?
What if you don’t have any experience?
How to get started?
Top 3 best UX portfolio examples
UX writing portfolios
UX design portfolios
Portfolio-building resources
Become a UX writer

What is a UX portfolio

A UX portfolio is a summary of you and your work, usually published online as a few web pages or as a part of a bigger website. In brief, your portfolio should show examples of work you have done together with an explanation of your work methods.

Why you need a UX portfolio

A portfolio is a great way to put yourself forward for exciting UX writing and design projects. It is sometimes required in job adverts, and is also great to have if you contact companies you want to work for directly (and you can absolutely do that!).

Plus, the process of creating a portfolio will help you in future job interviews as it helps you to get your thoughts together and explain your process.

What should you put in your portfolio?

What you put in your portfolio is really up to you, and you can be as creative as you like. Most portfolios we’ve gone through focus on a few UX-related case studies, which include some or all of the following:

  • A brief explanation of the project
  • Information about a challenge or problem you solved
  • Your method for solving the challenge or problem
  • How you collaborated with the rest of the team
  • Before-and-after screenshots
  • Any results or data that show the effect of your work
  • What you learned from the project

Most importantly, be sure to show how you arrived at a particular solution instead of just showing the solution. At the same time, be aware that recruiters often are limited for time, so you want to keep it concise 🙂

What if you don’t have any experience?

It’s a good question. Where do you start if you have limited or no experience? One thing you can do is to create your own before-and-after examples. Next time you bark at your laptop in frustration, be sure to take a screenshot, mock up a better version and explain what you have done and why.

It is also worth thinking about if your previous experience may be relevant after all. You may not have been employed as a UX designer or content designer, but perhaps you’ve had a customer-facing role? Other types of writing assignments? Marketing, journalism? In fact, anything you have done could be approached from a UX point of view – how could the user experience have been better?

Not to mention that we are all users on a daily basis —what bugs you when you use your social media accounts, for example?

As you will see in the best practice examples below, many UX pros also include information or articles they’ve written about UX, what it is and why it matters. It’s all about showing what you have to say about UX!

OK so how do you get started?

If you’re struggling to get going, here are a few insights we’ve found after sifting through tons of portfolios:

  • The most common tool used is Squarespace, which comes with a bunch of cool templates
  • If you want to create your portfolio for free, a few options are Medium, Notion and some WordPress templates
  • Don’t be scared to be yourself. Companies are interested in who you are too, not just what you do.
  • Start small and remember that a portfolio doesn’t have to be fancy. As always in UX, the most important thing is to be clear and simple.

Summarizing your experience in a visually appealing format is easier said than done. That’s why it’s a great idea to have a look around and see what other people have done—not to steal their work but to get inspired by it 🙂

Top 3 best UX portfolio examples

Some portfolios just stand out from the crowd by being way-above-the-mark-extra-awesome. Check them out for inspiration or head down to the next section if you’re not feeling quite as ambitious.

Portfolio What about it Tool used
Cortex Copywriter

UX Writing Hub has shared Nathan Mudaliar’s portfolio several times in our social networks, and we’ll probably do it again. Click on Switch experience at the top to display the page in five different writing styles. Mind = blown. Unknown
Get Coleman

One of the simplest yet most effective portfolio websites I have ever seen for a writer—and probably the single most creative. Move the “hard sell” slider for a demonstration of what great writers can accomplish. Serious lolz by the end. WordPress
Dare2hire There’s UX gamification, and then there’s this amazing portfolio that decided to make it “more fun for both of us”. I don’t really even have words to describe it—just see for yourself. Would you dare to hire? Wix

UX writing portfolios

Portfolio What about it Tool used  
Marina Posniak Marina Posniak, a UX writer at Spotify, has a clean, stylish and simple portfolio – just like UX writing should be 🙂 Squarespace  
Andrew Schmidt Andrew Schmidt is a Lead Content Designer at Slack. His portfolio starts with a few explanations of how he goes about creating effective microcopy. What better way to show the world that you know what you’re doing? Squarespace  
Darci Groves Darci Groves is a writer and UX leader who want to make sure that “people feel the human element beneath the pixels”. Be sure to check out her iTunes case studies, which cover interesting projects like introducing automatic downloads and removing unwanted U2 albums. Unknown  
Rebecca Cha Rebecca Cha is a creative and a strategist who strives to make everyone’s job easier and to push the boundaries of what her team can accomplish. Her portfolio is a beautiful blend of minimalist design with a touch on movement and interactivity. Check out her work with Southwest Airlines, Chipotle, and others. Unknown  
Sarah Kessler Cool stuff from recent UX Writing Academy grad Sarah Kessler. Check out the great work she and her classmates did at, along with some other nice case studies. Webflow  
Aviva Pinchas Aviva Pinchas is a digital strategist and storyteller who specializes in optimizing customer experiences. She offers services ranging from strategy through execution and measurement. WordPress/Elementor  
Val Klump Meet Val Klump; more than just a badass name, Val has some serious UX writing skills and knows how to show them off. Unknown  
Veronica Camara Veronica Camara makes good use of case studies and info about user research, data analysis, and content strategy on her portfolio, showing how she goes about making interfaces “more usable, useful, and kind”. Squarespace  
Emily Capps A brilliant content strategy portfolio by Emily Capps. Check out how she presents the results and analytics of her work on the InterContinental Hotel – this is exactly what you need to do to evangelize UX writing. Webflow  
Owen Williams Impressive work by Shopify UX Manager Owen, including some great case studies as a UX writer for companies such as Stripe and IKEA. Unknown  
Joleen Lee Joleen Lee crafts clear, thoughtful, and relatable UX copy by working closely with UX researchers, designers, product managers, engineers, marketing teams, and users. Don’t miss the brilliant GrabFood case study, which shows the process of implementing a new feature and the changes and insights she made along the way. Squarespace  
Lizzie Kost Content designer and researcher Lizzie Kost has lots of fun stuff to explore on her site, including work she did as part of the UX Writing Academy program. Wix  
Hannah Krakauer It’s great that so many writers are looking into conversational experiences these days, and Hannah Krakauer is definitely one of them. She transforms ideas into compelling stories, brands, and experiences. Tip: Check out her cooking app voice interface design case study. WordPress  
Jennifer Baranoff Jennifer Baranoff represents that oft-overlooked, but oh-so-critical role in UX: the UX researcher. Her portfolio is crisp and clear—just like how research findings should be presented. Squarespace  
Marie-Pier Rochon Marie Pier-Rochon creates top content in the UX writing space. Her work is a great example of how quality content can help attract clients to your portfolio. Check out her blog and case studies! WordPress  
Orlee Gillis Orlee Gillis shows that it is perfectly possible to publish a sleek portfolio as a Medium page. Of course there’s nothing wrong with common tools such as Squarespace, but it’s great to know that you can create something effective with a simple and free blogging platform. Medium  
Diana Arteaga Diana has a portfolio with lots of personality and a detailed case study of her time as a Product Content Strategy intern at Shopify. WordPress  
Gari Cruze Gari Cruze is a brilliant copywriter who has worked with companies such as Slack and NPR. His blog includes several wonderfully crafted case studies that we all can learn from. Squarespace  
Diego Cagara UX Writing Academy grad Diego Cagara is now a content designer at Facebook. Check out his UX writing case studies, especially the one for the digital technology addiction app Reboot & Recover. Unknown  
Andrea Azcurra Andrea is a seasoned UX writer and content strategist with a love of design thinking and user experience. Her portfolio contains both case studies and lots of samples of her work. Squarespace  
Christian De Pape Friendly vibes at content designer and UX Writing Academy graduate Christian De Pape’s portfolio, plus lots of clearly structured case studies that include his work for LinkedIn. Wix  
Shilpi Dewan Get inspired by Shilpi Khanna Dewan, Conversation Designer and Creative Director who has created content for major tech companies and tv networks such as Google, Apple, Newscorp (Disney), Sony Pictures, and Zee TV for 20+ years. WordPress  
Janna Lawson How many UX writing portfolios have great humble brags and a Dolly Parton quote? Janna (not Jenna) Lawson’s does! Check out her writing-focused collection of work. Wix  
Alexandra Duncan Great example of a well-organized and navigable portfolio from Alexandra, a UX writer and data-driven content strategist for corporate communications. WordPress  
Suzanne Richards Suzanne Richards has some nice UX writing examples in her portfolio. Pair that with a clear design and easy navigation and you get a winning portfolio. Squarespace  
Lauren Reichman Sweet writing chops based on +10 years of experience. Her “30 days of 404 pages” project is a cool idea for everyone who wants to break into the field. Squarespace  
Dan Adams Dan Adams’ portfolio just draws you in. Maybe it’s because of Usain Bolt with a ginger goatee used in his case study for Virgin Media? Check out the rest of the case studies for Barclays, Skycsanner and Vodafone too! Squarespace  
Tyler Womack Content designer, information architect, writer and musician Tyler helps innovative companies solve problems through user-centered design. Squarespace  
Josiah Flores Josiah is a UX writer with a strong sense of design thinking and an interest in social good. Great portfolio in both design and content. Squarespace  
Lisa Collins UX writer and cat enthusiast Lisa Collins’ impressive body of work includes stints at Apple, Google, and more. Squarespace  
Asher Sherman UX Writing Academy alumna with a background as a college admissions consultant and editor/translator. Check out the impressive list of UX projects she’s been involved in since she discovered UX writing! Unknown  
Catarina Abreu Say olá to Catarina Abreu: curious mind and dreamy UX Writer from Portugal. Love the use of for a simple, clear layout with some great UX writing and copywriting examples. Notion  
Alyssa Wenger Alyssa Wanger shows that UX writing is “pretty dang important” in her portfolio, which includes lots of practical examples of her work. Squarespace  
Laura Cunha Meet Laura Cunha, a multipotentialite with 6 years of experience in writing, customer experience, and design. Her blog includes both UX exercises and case studies. Squarespace  
James Reith Here’s a content designer and writer who focuses on inclusive, user-centered design. Check out some great articles in his minimalist portfolio. Unknown  
Serena Giust Serena Giust is a UX writer and team leader at She doesn’t just have a top portfolio herself, she’ll help you make one too! Check out her site the free portfolio guide. WordPress  
Paul Vogel Lots of interesting projects from content strategist and UX writer Paul Vogel. Currently the Content Strategy Director of Droga5, he’s also been recognized as one of the 100 most innovative people in media. Squarespace  
Nikki St-Cyr Seattle-based Nikki St-Cyr has more than just a cool last name (pronounced SAYNT SEER) – her well-rounded portfolio sure showcases her design and writing skills. Squarespace  
Orchid Chen Multi-talented Orchid Chen has a stellar portfolio/website — design, layout, content, pricing … it all just flows. Squarespace  
Chelsey Stiefel Chelsey Stiefel is a Content Strategist with a background in creative storytelling. Once upon a time, while hunting for the perfect pun for a headline, she stumbled on UX and never looked back. Squarespace  
Hana Gausfain Meet Hana Gausfain, a UX writer and designer based in Barcelona. She has a simple but stylish portfolio with examples from companies like SEAT, Movistar, and more. WordPress  

UX design portfolios

Portfolio What about it Tool used
Liz Wells Liz Wells’ portfolio is both aesthetically pleasing and functional—a classic example of a great UX portfolio. Her design makes it easy to understand what she does and how her talents influence the products she’s a part of. WordPress
Anton Sten Anton Sten has spent 20 years helping companies such as Spotify, Volvo and IKEA “connect with their customers in meaningful ways”. His comprehensive portfolio and case studies prove that he knows what he’s talking about! Unknown
Ismael Barry Great case studies by Ismael Barry from his experience in different companies, including Airbnb. Squarespace
Bruno Simon When it comes to gamified design portfolios, Bruno Simon’s is second to none. Check it out on desktop! Unknown
Mike W Curtis Designer Mike W. Curtis is another UXer whose portfolio lives on Medium. Case studies, articles … it’s all right there. Easy to read, and easy to create! Medium
Adi Holehonnur Adi Holehonnur is a software engineer turned digital experience designer who treats pixels with care. Check out how he organizes his case studies. Good stuff. Squarespace
Nuno Coelho Santos Keep it simple: tell, don’t sell. Nuno Coelho Santos shows how to write a UX case study like a pro. Unknown
Abdus Salam Abdus Salam is an engineer by qualification but a designer and writer by choice. Currently you’ll find him at Facebook, but his portfolio is full of interesting case studies from the TV industry. WordPress
Kevin Chang Kevin Chang’s portfolio makes use of some sweet storytelling. Check out the section How can I help too – and how good is the microcopy under the CTA that shows he is available for new projects? Unknown
Isaac Feldman Web stuff maker Isaac chose to host his portfolio on, which is a good move for many reasons: Free hosting and templates that allow a clear structure—which is what portfolios are all about! Notion
Simon Pan Google designer with a stylish and informative portfolio. Check out his case studies from Amazon and Uber! WordPress
Zara Drei Exceptional UX writing portfolios cover all the bases: great design, a seamless UI and an informative case study. Zara Drei does just that! WordPress
Daniel Autry Daniel Autry is a product designer, developer, and researcher who is fascinated by the social product space. He’s currently designing new reading experiences for The Washington Post. Head over to his portfolio for several case studies about his work for projects related to mental health. Unknown
Moritz Oesterlau Moritz Oesterlau is a product/UX Designer and tutor at the Career Foundry. His portfolio is so cool that Ran Segall of Flux created a video review of it! Webflow
Michael Evensen Michael Evensen’s site is a singular, in-depth case study about building SoundCloud’s mobile app—and it’s chock-full of insights. Looking good, too! Unknown
Jason Yuan Jason Yuan, known for his Apple music case study, is also the cofounder of MakeSpace, a new way to be together online. Inspiring stuff! Unknown
Gabriel Valdivia Gabriel Valdivia designs software, writes about design, and plays music. His portfolio is full of essays definitely worth checking out. Webflow
David Lim Sleek, minimalist portfolios are the best. Instead of cluttering things up with unnecessary information, why not just give people a simple, clear introduction? David Lim’s portfolio does just that! Unknown
Zoshua Colah The proud founder of also has a fab portfolio. Currently a product designer at Pathrise, a YC startup empowering job-seekers in tech, you’ll also find examples from Google, Uber and other companies on his site. Unknown
So-Hee Woo So-Hee Woo is Head of XR Design at Encore Music Technologies. She works across platforms and mediums to experiment with the balance between the physical and digital world, which is super exciting. Her portfolio is available upon request. Squarespace
Hiroo Aoyama Hiroo Aoyama, currently a designer at Facebook, has a great case study on how to make Playstation more social. He also offers 30 minutes free UX consulting sessions for small businesses—smart initiative to get in touch with potential clients! Squarespace
Julia Kulbaczewska Julia Kulbaczewska is a digital experience creator and multimedia design student. It’s so inspiring with people who know how to write, design, and code! Unknown
Toby Trachtman Toby Trachtman is a UX designer with a background in theater and a passion for human-centered design. Love to see how people of various backgrounds bring different approaches to UX. WordPress
Gloria Lo Sydney-based Gloria Lo designs, writes, sings, and paints. Check out her stylish portfolio with three killer case studies. Webflow
Cory Richert Cory Richert is a UX designer, problem solver, and web developer with a strong focus on user-centric solutions. Unknown

Portfolio-building resources

Become a (better) UX writer

One way of gathering material for your portfolio is to do a course. In our certified six-month UX Writing Academy course, you’ll get tons of practice, including a one-month project placement at a real company.

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