View the original post
The role of a user researcher on corporate IT projects is growing, and for a good reason. Understanding the needs of people who use your company’s products and services is critical to helping leadership formulate a successful and competitive business strategy, especially when starting a digital transformation initiative. However, user research is often overlooked and underfunded.
Part of the reason for this is a lack of awareness of the relationship between the perceived investment in research and return on investment. It’s not uncommon for companies to