UX Research

The Value of User Research

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A high-level view of how to think about user research and its valuePhoto by Brooke Cagle on Unsplash

The role of a user researcher on corporate IT projects is growing, and for a good reason. Understanding the needs of people who use your company’s products and services is critical to helping leadership formulate a successful and competitive business strategy, especially when starting a digital transformation initiative. However, user research is often overlooked and underfunded.

Part of the reason for this is a lack of awareness of the relationship between the perceived investment in research and return on investment. It’s not uncommon for companies to