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We Are Not ‘System Designers’ (and Other Random Thoughts On the Scales of Design)
If you’ve been following the polarizing conversations within the experience design realm over the past 20+ years, you’ve no doubt noticed our discipline’s tendency to over-label everything , and our mind-numbing ability to switch en masse to the latest eminent-sounding job title that’s presently in fashion.
Not long ago, early adopters, who initially labelled themselves usability engineers, information architects, interaction designers, UI designers, HCI professionals etc., found a home under the umbrella of (user) experience design, or UX. Soon after, the rapid proliferation of UX through the corporate world prompted the