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User research is one of the main disciplines that make up the User Experience field. According to that, it’s easy to understand that having a user experience research plan is something that should never be overlooked.
You don’t have the luxury to waste time when mapping out a UX project. Incorrect user research data that doesn’t align with your predictions and expectations can have detrimental effects.
So, depending on how well the research phase goes, you might as well pave the way for a smooth project stage or completely throw off your team in the wrong direction..