Understand Color Symbolism

View the original post

Color is powerful. It has the power to persuade, evoke, express and communicate. It can also be an effective tool to communicate with your users. However, color is subjective and must be used in the right context. The context of our relationship with color is a complex one, rooted in biological, cultural and personal associations. So, as powerful as color is, can it affect your mood?“If one says ‘Red’ – the name of color – and there are fifty people listening, it can be expected that there will be fifty reds in their minds. And one can be sure that all these reds will be very different.”— Josef AlbersCan Color Affect Your Mood?The answer is yes and no. Unfortunately, there is very little res…