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Summary: Frequent major redesigns and changes throughout the interface support users’ need to learn and adapt to new situations.
One myth in the world of user experience is that users hate change . The basis of this argument is that users don’t like to learn new things. For existing users of your product, changing the interface causes them to relearn how to use it, which takes time and effort. This argument assumes that users’ time and effort are wasted and fails to acknowledge an inherent human need: to learn and adapt. During the Paleolithic Era, our cavemen and cavewomen ancestors sought out new experiences and adapted to many new scenarios. Without their knowledge and adaptation skills, we wouldn’t be where we are today.
The reality is users love change and it is our responsibility as designers to provide them with experiences that allow them to learn and adapt. The best way to fulfil these needs is by regularly releasing major product redesigns . In what follows, we discuss benefits of frequent major redesigns, how often you should redesign, and what areas to change.
Benefits of Frequent Major Redesigns
From a customer’s perspective, frequent major interface redesigns are beneficial because they: