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Using “How Might We” Questions to Ideate on the Right Problems

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Summary: Constructing how-might-we questions generates creative solutions while keeping teams focused on the right problems to solve.


In our course on discoveries at our UX Conference, we talk about the importance of solving the right problem. Discovery research commonly results in learning about the problem space. This knowledge should be used to generate solutions that solve real user problems.

At the end of a discovery, the team should come together, agree on the top things it found out, and use this knowledge to frame design challenges. To prevent individuals from suggesting their pet solutions, which might have little resemblance to the problems found, construct How might we questions that frame the problem(s) for ideation .

A How might we (HMW) question can generate lots of creative ideas. Here are some examples of How might we questions:

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