Using Thoughtful Design to Fight Bullying on Instagram

Building a platform for support and inclusivity

By Francesco Fogu, Hitomi Hayashi-Branson, and Lauren Wong

People come to Instagram to connect, create, and share with others, and we want them to feel comfortable expressing themselves freely and authentically. As members of the Well-being team, our mission is to help Instagram stay a safe and supportive place for our community. And as content strategists, designers, and researchers focused on Well-being, our job is to understand both the good and bad experiences people may have, so we can amplify the good and support people through the bad. The problems we design for include mental health,

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