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UX Research

User Interview Questions

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A quick guide (and helpful chart) for writing user interview questions.

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UX Research

The Value of User Research

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A high-level view of how to think about user research and its valuePhoto by Brooke Cagle on Unsplash

The role of a user researcher on corporate IT projects is growing, and for a good reason. Understanding the needs of people who use your company’s products and services is critical to helping leadership formulate a successful and competitive business strategy, especially when starting a digital transformation initiative. However, user research is often overlooked and underfunded.

Part of the reason for this is a lack of awareness of the relationship between the perceived investment in research and return on investment. It’s not uncommon for companies to

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Forms UX Research

How to perform research for complex B2B product

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My favorite thing to do is to observe B2C designers, who are shifting to B2B market and… fail as a specialist. We’ve all been here, am I right? I bet you do. Familiar pattern: «passion young designer» with a few B2C projects in portfolio decided to make the world better and go to B2B company. Them motto is: will add a lot of dead space, make fonts bigger and bolder, use only nice bright colors, more contrast. And more importantly, I find exact a few use cases and that’s it. It is going to be a good UX for a

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UX Research

Get the most out of stakeholder collaboration — and maximize your research impact

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Get the most out of stakeholder collaboration — and maximize your research impact

Anna Poznyakov, Lead Researcher, Salesforce Research & Insights

Richa Prajapati, Senior Researcher, Salesforce Research & Insights

The Challenge: Research at the Speed of Business“Research doesn’t have value unless it results in decisions and actions.”
– Lang and Howell (2017)

As researchers at Salesforce, we understand the value our work brings to the organization. We can even describe it concisely and memorably: supporting the company’s business, product, and design divisions, tackling the right problem at the right time and ensuring that stakeholders consider and act on our findings.

In short, to add value, research teams need to be closely aligned

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UX Research

What a UX Researcher Does

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When it comes to creating stellar user experiences, research plays an important role. It helps to answer pertinent questions about who the users are, what they need, and why they want it — and the person who helps tie all that together for the UX team is the UX researcher.

As a UX researcher, you are responsible for inspiring the creation and development of amazing experiences that are accessible, intuitive, useful, and even fun. And you do that by delivering powerful, data-driven insights to your team so they can create products tailored to those specific users.

Market research vs UX research. Image by simpleusability

What exactly

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UX Research

Triangulation: Get Better Research Results by Using Multiple UX Methods

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Summary: Diversifying user research methods ensures more reliable, valid results by considering multiple ways of collecting and interpreting data.


A big hurdle to doing user research is convincing stakeholders that it’s necessary. Aside from concerns that it will cost too much (it doesn’t have to!) or take too long (it can be quick!), people who haven’t experienced the benefits of doing research often raise concerns about how much it will help and whether the results can be trusted.

This last concern is especially common with small studies, where people rightfully point out that the conclusions can’t be statistically ‘proven.’ This argument can be hard  to overcome because the truth is: they’re right. A small sample size is a limitation of many qualitative usability studies. Conversely, a lack of context and meaning is a big limitation of quantitative methods like analyzing analytics data.

All research methods are limited in some way. But the solution to overcoming these limitations is not to throw up our hands and quit doing research. Instead, the best approach is to use multiple research methods, so the limitations of one method are mitigated by data from another source. This approach of applying multiple research techniques is called triangulation . According to the Encyclopedia of Research Design:

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UX Research

2021 — In-demand skills for UX Researchers

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2021 — In-demand skills for UX Researchers

Analysis of 68 fresh UX Researcher job-postings. What skills is everyone talking about? How many years of experience? What qualifications? This research will answer all of those questions in hopes of helping you towards a more evidence-based self-development plan.

I analyzed 68 job postings including positions at the big tech and UX thought-leader companies like Google, Facebook, Microsoft, Amazon, Intercom but also your average tech companies.

TL, DRWhy care?

UX Research is a service that companies hire. You are a service provider, regardless of whether you are an employee, freelancer, or agency. To get the most out of your

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UX Research

5 Research methods to improve your design solutions

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Research is the best tool for great design

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UX Research

Types of UX Research Methods and Their Use Cases

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User research is one of the main disciplines that make up the User Experience field. According to that, it’s easy to understand that having a user experience research plan is something that should never be overlooked.

You don’t have the luxury to waste time when mapping out a UX project. Incorrect user research data that doesn’t align with your predictions and expectations can have detrimental effects.

So, depending on how well the research phase goes, you might as well pave the way for a smooth project stage or completely throw off your team in the wrong direction..

How

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Data UX Research

Why are so few product managers user researchers or data scientists?

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And why that should change