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When it comes to creating stellar user experiences, research plays an important role. It helps to answer pertinent questions about who the users are, what they need, and why they want it — and the person who helps tie all that together for the UX team is the UX researcher.
As a UX researcher, you are responsible for inspiring the creation and development of amazing experiences that are accessible, intuitive, useful, and even fun. And you do that by delivering powerful, data-driven insights to your team so they can create products tailored to those specific users.
Market research vs UX research. Image by simpleusability