What Is Global Accessibility Awareness Day (GAAD) and Why Is It so Important?

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We can probably all agree that accessibility matters—as developers and designers, we want to design digital technology that doesn’t exclude users with disabilities… or anyone else for that matter!So the question is, why are accessibility considerations one of the first things to get cut from projects when resources or time become scarce?The reality is many people simply don’t know where to start when it comes to how to make their next product or service accessible. It’s still not a factor that’s truly integrated into design and development processes and therefore this accessibility “add-on” often becomes an afterthought that can easily be dropped.Luckily for us (and the world at large) Globa…