What user-centred design is not

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I’ve written about what user-centred design is a lot of times. For fun, here are some things that it is not.

Photo by Volodymyr Hryshchenko on Unsplash

User-centred design is not

…3 people editing the same Figma document.

…having post-its on your desk.

…putting a survey on the homepage.

…a new CMS.

…having a design system.

…having a content designer.

…having a service designer.

…having a UX designer.

…having personas.

…asking colleagues if they can think of any usability issues.

…asking colleagues what they think of the prototype.

…recruiting real users (yay!), but then asking them what they think of the prototype – instead of asking them to complete tasks and observing any usability issues.

…having a mono race, gender, culture