Why design sprints are like SpaceX

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Lessons from Google RelayLift-off credits: SpaceX-Imagery

Okay, I know what you’re thinking. Steph is a smart ass, using a catchy title to associate what he does with one the world’s most exciting and innovative companies. And you’re probably a little bit right. But (there’s always a but) there’s more to it than mere copywriting stunts. Let me explain:

This week, I was part of Google Relay, a small-scale unconference organized by Kai Haley (Head of UX Methods and Process) and her team. It was great, and I came back inspired and energized. This time, we focused on the current role of design sprints in