Why Does a Design Look Good?

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Summary: Visually aesthetic designs use consistent typography, establish a clear hierarchy, utilize a refined color palette, and align to a grid.

Visual details like fonts, colors, and alignment create a usable experience and express brand traits (such as friendliness or reliability).

It’s easy to look at a design and notice it looks good. It’s often much harder to pinpoint why it looks good. In this article we analyze three user-interface designs and discuss the visual- design principles that make them attractive.

Our first example is from . This design utilizes a grid, white space, and a typographic system to create a comfortable, yet beautiful reading experience.

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