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Why is Facebook not Paying the Apple Tax?

Why should Facebook—the biggest beneficiary of the iPhone, its tools, and its infrastructure—pay $99.-, when small developers have to pay tens and hundreds of thousands?

The short answer is that Facebook’s apps belong to the free with advertising category, which Apple defines as follows:

These apps are free for users to download and the developer generates revenue from advertisements in the apps. Apple receives no commission from supporting, hosting, and distributing these apps. Example Apps: BuzzFeed, Instagram, Pinterest, TwitterApple

Last week Mark Zuckerberg, social media monopolist extraordinaire, complained about Apple abusing its monopoly. Apple, he said,

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