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Traditionally, product designers have used image-based designs created with software that doesn’t communicate well with the programming that websites and mobile apps need. When your design team hands vector or raster graphics to the development team, the developers have to spend a lot of time finding ways to write code that creates attractive, functional features for users. Graphic designers play a critical role, but they also generate a lot of extra work for developers.
Taking a code-based approach to design changes several things about the relationships between graphic designers, developers, and products. If you’re unsure why your team